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SEO TRAINING COURSE

SEO is a marketing technique focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. With marketing for most of the companies focused mainly on Digital platform, SEO has become imperative part of everyday businesses.

In order to be a good SEO Analyst, one would need to understand how a search engines work, what people search for, the actual word people search for, keywords most used and the search engine that is been most used by target audience. Optimizing usually involves editing the contents, HTML, and associated coding to implant the keywords associated with the business. Another strategy would be to increase the number of backlinks or inbound links.

There are absolutely no set of right or wrongs in a SEO methodology that you follow, but learning the trade before implementing your own ideology would provide you that clearer picture of where you are taking the business. That is exactly were Mangalore Digital Academy (MDA) comes in supporting your dream come true.

Being a Top end SEO Trainers Mangalore, we understand our responsibilities and stride to improve ourselves with each passing moment. We have already created few of crowning jewels in Digital Marketing industry, and would be proud to bring out the best in you.

SEO Course Syllabus

Introduction of SEO

  • History of SEO
  • Search Engines & Types
  • SERP Introduction
  • Tyoes of Keywords
  • Crawling & Indexing
  • Ranking Signals

Different types of SEO Techniques

  • White Hat Techniques
  • Black Hat Techniques
  • Grey Hat Techniques

On-Page SEO

  • Introduction of On-Page SEO
  • Meta Tags: title, description, keywords
  • Content optimization
  • Meta Robots tag
  • Image optimization
  • Custom 404 Error Page
  • GEO tagging
  • URL structure/page naming/permalink
  • URL canonicalization
  • Heading tags optimization
  • Internal links & External links
  • Anchor text & its importance
  • Sitemap creation & submission
  • Robots.TXT file creation
  • HTTP & HTTPS
  • Keyword proximity, Authority, Prominence & Density
  • Duplicate URL’s, Content, and Tags
  • W3C validation
  • Broken link analysis

Off-Page SEO

  • Introduction of Off-Page SEO
  • What is Domain authority?
  • How to increase domain authority?
  • Webmaster submission guidelines
  • Web 2.0 submission
  • What is back links / link building?
  • Types of back links / link building
  • Do's & Don’ts of link building
  • Website submission to search engine
  • Directory submission
  • Article submission
  • Classified submission
  • Press release submission
  • Forum posting
  • Guest posting
  • Image / Info graphics sharing
  • Video sharing
  • Documents sharing
  • Blogging/ Content marketing & its importance
  • Social network sites & linking to websites
  • Link bating, Link exchange, Link juice, Link wheel, Equity link
  • Strategies involved in creating Backlinks
  • Tracking SEO process

Local SEO

  • Basics of local SEO
  • Creation of Google My Business
  • Name, Address & Phone number (nap)
  • Customization of Google maps
  • GMB Reviews
  • Local submissions

Advanced SEO

  • Structured Data Implementation
  • Website Speed Optimization
  • HTACCESS Files
  • URL Redirection (301 vs 302 redirection)
  • Http to Https migration
  • Migrating Website SEO
  • International SEO Strategy
  • E-commerce SEO Strategy
  • Advanced SEO Audit

Google Algorithms and Updates

  • Google Hummingbird Algorithm
  • Google Panda Algorithm
  • Google Penguin
  • Google EMD Update
  • Google Mobile First Indexing
  • Google Medic Update 2018
  • Google Rankbrain
  • How to save your site from Google Panda & Penguin?
  • How to recover your site from Panda and Penguin Penalities?

Google & SEO Tools

  • Google Search Console
  • Google Analytics
  • Google Trends
  • Google Keyword Planner Tool
  • Google Tag Manager
  • SEO Moz
  • SEM Rush
  • Ahrefs/Majestic
  • Screaming Frog
  • Other Important Tools

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