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DIGITAL MARKETING TRAINING

The establishment of Digital Marketing in India has been evident, with the number of jobs to reach 2 Lakhs by the year 2020, and is set to explode exponentially in near future. With business owners readily investing in Digital Marketing, this trade is set to become one of the hottest in the Industry. Digital Marketing, worldwide has been on increase for the last decade and has never ceased to decline. The demand is such that, finding skilled people are a rarity.

Mangalore Digital Academy (MDA) provides Digital Marketing Training in Mangalore. We provide you hands on training to enhance your skills as a Digital Marketer. Our training modules are innovative and would give you practical experience of working in live projects. We have tie up with few of the top level Digital Marketing companies around the world and have created program such that our students are able to present their work on a real time purpose.

Our classrooms are designed for smaller batches, thus each one of you are given umpteen attentions from our end. You will be working in corporate environment, so that you would prepare yourself for a long standing career in Digital Marketing. We have been providing 100% job placement assistance to our students and would continue doing the same in future too.

Our trainers are seasoned professionals, who have been grinding hard in the Digital Marketing field with huge success. The experience they shared would be invaluable for your career.

Digital Marketing Course Syllabus

Digital Marketing Overview

  • Introduction of Digital Marketing
  • Digital Vs. Traditional Marketing
  • Benefits of Digital marketing
  • Digital Marketing strategy for websites
  • Future of Digital Marketing

Introduction of Search Engines

  • How Search Engine Works?
  • A-Z of Google, Bing & Yahoo
  • Introduction to SERP
  • Search Engine Operators

Search Engine Optimization (SEO)

  • Introduction of SEO
  • Why SEO is important for businesses?
  • keywords and types of keywords
  • Advanced keyword research process
  • Google Ranking Factors
  • White Hat, Black Hat & Grey Hat SEO
  • SEO Competitor analysis
  • SEO- On page optimization
  • SEO- Off page optimization
  • Local Search Engine Optimization
  • Technical Search Engine Optimization
  • Google Algorithms and Updates
  • Google & SEO Tools
  • Advanced SEO Audit

Google Tools

  • Google Search Console
  • Google Analytics
  • Google Trends
  • Google Tag Manager

Search Engine Marketing (Google Adwords)

  • Introduction of SEM
  • Why SEM is important for business?
  • Google Adwords (PPC)
  • Adwords Keyword Research Tool
  • Adwords Account Setup
  • Adwords Campaign Setup
  • Google Search Network
  • Google Display Network
  • Adwords Ad Formats
  • Adwords Bidding Management
  • Policies and Ad Quality issues
  • Landing Page Optimization
  • Call to Action
  • Conversion Tracking
  • Cost/Conversion, CTR, Impressions
  • Google Remarketing
  • Mobile Marketing
  • My Client Centre (MCC)
  • Google Adwords Reporting

Social Media Marketing (SMM)

  • Introduction of Social Media
  • Branding/Engagement/Lead Generation
  • Facebook Ads
  • Twitter Ads
  • Linkedin Ads
  • Instagram Ads
  • Quora Ads

Social Media Optimization (SMO)

  • SMO Basics
  • Twitter Page Optimization
  • Facebook Page Optimization
  • Linkedin Optimization
  • Google+ Page Optimization
  • YouTube Optimization
  • Pinterest Page Optimization
  • Social Bookmarking

Online Reputation Management (ORM)

  • Basiscs of ORM
  • Benefits of ORM
  • Public Relations
  • Online Reviews
  • Negative Reviews
  • Best Ways to Manage your ORM
  • Tools of ORM

Inbound Marketing

  • Inbound Fundamentals
  • Inbound & Outbound Marketing
  • Attract
  • Convert
  • Close
  • Delight

Online Reputation Management (ORM)

Basiscs of ORM, Benefits of ORM, Affects of Negative ORM, Best ways to manage your ORM, Tools of ORM

Other Digital Marketing Channels

  • Email Marketing
  • Affiliate Marketing

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