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SEARCH ENGINE MARKETING TRAINING

Number of website in late 90’s started using the concept of promoting their website is search engine results. The campaigns were mostly paid and would bring up their page in front of their competitors. While this concept has evolved into current SEM, and revolutionized the way marketing campaign usually work.

A successful SEM campaign would mean the visibility of your website has increased multifold. People searching for relevant topics would see your site’s option at the top most position and the percentage chance of entering your site would increase too.

To be good at SEM knowing things such as Google Adwords, Types of Campaign, Keyword Planner, Bidding Strategies and Google Display Network, etc are a must. This is exactly where we come into the picture, as the most exciting Search Engine Marketing training Institute in Mangalore. We usually create a Search Engine Marketing campaign for each batch, so that you could work practically on improving your skills.

SEM Course Syllabus

Introduction of SEM

  • The concept of SEM
  • What is PPC
  • Google Adwords
  • Intro to Google Adwords
  • Benefits of Google Adwords
  • Setting up of Adwords Account
  • Adwords Account structure

Adwords Campaigns

  • Introduction
  • Types of Campaign
  • Choose the right Campaign
  • Keyword Planner Tool
  • Keyword Match Type
  • Display Planner Tool
  • Bidding Strategies
  • Bid Adjustments
  • Conversion Tracking
  • Types of Conversion Tracking
  • Implementing Conversion Tracking
  • Attribution
  • Experiments
  • Adwords Editor Tool
  • Adwords Account Manager
  • Google Grand Account Overview
  • Adwords Express
  • Benefits of Adwords Express
  • Adwords & Adwords Express
  • A/B Testing

Adwords Search Network

  • Introduction
  • Benefits of Search Network Campaign
  • Campaign Sub Type
  • Location Settings
  • Bid Strategy
  • Budgeting
  • Ad Scheduling
  • Types of Ads
  • Creating effective Ads
  • Ad Extensions
  • Advanced Settings
  • Quality Scores
  • Auction Insights
  • Reports
  • Ad Preview & Diagnostics

Adwords Display Network

  • Introduction
  • GDN - Google Display Network
  • Pros and Cons
  • Campaign Sub type
  • Bid strategy
  • Objectives
  • Targeting ads
  • Types of ads
  • Frequency capping
  • Remarketing
  • Gmail ads
  • Placements exclusions
  • Reports

Video Campaign

  • Introduction
  • Benefits
  • Campaign sub type
  • Bid strategy
  • Video Ad formats
  • Channel creation
  • Channel optimization
  • Video optimization
  • Linking with Youtube channel
  • Placements exclusions
  • Reports

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